TAMPA, FL – Seminole Hard Rock Hotel & Casino Tampa has entered into a partnership with The Motor Enclave, becoming a Premier Partner and the exclusive naming rights partner of the venue’s 1.72-mile Hermann Tilke-designed racetrack, formalized during the Cars En Coffee 9th Edition event.
Revealed during a special on-site media ceremony attended by Tampa Mayor Jane Castor, alongside key executives from both organizations, the track will officially be known as the Hard Rock Speedway, marking a defining moment for Tampa’s rapidly growing automotive and experiential entertainment landscape.
The announcement took place in front of thousands of attendees as part of Cars En Coffee, a free community event that continues to draw more than 6,000 guests each edition. The morning featured high-energy activations, curated vehicle displays, and a special “Cars of Hard Rock” showcase, creating a dynamic backdrop for the partnership reveal.
“This partnership represents exactly what The Motor Enclave was built for – bringing together world-class brands to create unforgettable experiences,” said Brad Oleshansky, Founder & CEO of The Motor Enclave. “Hard Rock is synonymous with entertainment, energy, and scale. The Hard Rock Speedway is a bold step forward and a reflection of the future we’re building together.”
Beginning in Q2 2026, the newly named Hard Rock Speedway will serve as the centerpiece of The Motor Enclave’s 200-acre campus, hosting performance driving experiences, member track days, corporate events, and large-scale public programming throughout the year.
As Premier Partner, Seminole Hard Rock Tampa will be fully integrated across The Motor Enclave’s campus and signature experiences, connecting with one of the most engaged enthusiast communities in the country. The partnership also establishes Seminole Hard Rock Tampa as the preferred hotel and entertainment partner for visiting guests.
“We have been tracking the development of The Motor Enclave since it was first announced over five years ago,” said Travis Lunn, President of Seminole Hard Rock Hotel & Casino Tampa. “With its incredible growth and proximity to our Tampa property, this partnership creates meaningful opportunities to connect with a shared audience through unique, high-quality experiences.”
The recent unveiling marked the official introduction of the Hard Rock Speedway and signaled the beginning of a long-term collaboration between two brands focused on delivering elevated, experiential moments in the Tampa Bay market.
