FLORENCE, OR – Three Rivers Casino Resort earned three national Theo Awards at the 2026 Global Gaming Expo (G2E) in Las Vegas, recognizing the Oregon Coast casino for its marketing, special events and industry leadership. Three Rivers received Best Promotion/Giveaway and Best Special Event/Invitational in the Medium Casinos division, while Rich Colton, Director of Marketing at Three Rivers, was named Casino Marketer of the Year in the same division.
“Winning three awards is really a reflection of the creativity and hard work of our entire team,” said Colton. “We are always looking for ways to create experiences that our guests will remember and have fun with. To see that work recognized nationally, alongside some of the best casino marketing teams in the industry, is incredibly meaningful.”
The casino earned Best Promotion/Giveaway for its Land of Oz promotion, which transformed the casino with a theme inspired by the classic story and encouraged guests to dress up and participate in related activities.
“Winning Best Promotion for Land of Oz is especially meaningful because of the heart and creativity our team put into it,” said Sarah Nunez, Marketing Manager at Three Rivers Casino Resort. “Seeing our team embrace the theme and our guests dress up and get involved made it all worthwhile. I’m proud we created something memorable that also delivered real results.”
The casino received Best Special Event/Invitational for its Original Grain Watch Boutique, an exclusive guest experience created in partnership with watchmaker Original Grain. The event featured Western-inspired décor, bourbon tasting and personalized watch fittings, with representatives from Original Grain helping guests select and fit their watches.
“We wanted this event to feel personal, elevated and completely different from a traditional gifting experience,” said Nunez. “Every detail, from the Western-inspired décor and bourbon tasting to having the watch owners personally fit each guest, was intentional. Seeing our guests enjoy the experience and our team’s creativity and care recognized nationally makes this award especially meaningful.”
Colton’s Casino Marketer of the Year honor recognized his leadership in developing promotions, special events and guest experiences across Three Rivers’ Florence and Coos Bay properties.
“He has helped build a culture where marketing is more than promotions and advertising. It’s about creating experiences, building relationships and finding new ways to connect with our guests,” said Nunez. “I can’t think of anyone more deserving of Marketer of the Year.”
