HOLLYWOOD, FL – Seminole Hard Rock Hotel & Casino Hollywood has unveiled Zona de Fuego, Florida’s first fully integrated Latin gaming and entertainment experience, during a preview held as part of its Hispanic Heritage Month celebration, “My Rhythm. My Flavor. ¡Mi Gente!”
The launch builds on the resort’s commitment to the Latin community, with more than 75 Latin artist performances and Latin-focused events and concerts on property in 2026. Hard Rock Live’s lineup includes upcoming performances by Ricky Martin, Dalvin La Melodia, Marcello Hernandez, Grupo Niche and Menudo. The resort also hosts “Noches de Neon” pool parties several times a year and plans to continue the series. Ongoing culinary pop-ups featuring Michelin-starred Latin chefs showcase Latin American flavors and culinary traditions. Sabores de Las Americas, a Latin food festival, will take place Nov. 14.
“Zona de Fuego represents an evolution of Seminole Hard Rock Hollywood’s multicultural entertainment offerings while strengthening our longstanding connection to the Hispanic community,” said Randy Morton, President of Seminole Hard Rock Hotel & Casino. “We created an exciting and welcoming destination that celebrates the energy, diversity, and cultural influence of South Florida’s Hispanic community while bringing guests together through gaming, music, food, and shared experiences.”
Inspired by Miami’s global Latin identity, Zona de Fuego brings the energy, culture and sense of belonging of “Mi Gente” to the casino experience.
The zone features memorabilia from Latin music stars and custom bilingual table felts. Bilingual dealers can engage with guests in English and Spanish, creating an inclusive experience for seasoned players and newcomers alike. Nearly 35% of the property’s team members identify as being of Latin descent.
Zona de Fuego features nine live-action bilingual gaming tables offering Spanish 21, blackjack, roulette, Casino War, Double Down Madness and Ultimate Texas Hold’em. Latin DJs and nightlife extend from L Bar onto the casino floor, connecting gaming and entertainment. Cocktail specials complement the experience.
