DURANT, OK – Choctaw Casinos & Resorts has announced the addition of pro football Hall of Famer and former Dallas Cowboys player Emmitt Smith to its roster of celebrity athlete ambassadors. The partnership is part of Choctaw’s campaign to feature prominent North Texas sports figures in its “Where the Players Play” campaign.
Already featuring North Texas and global sports icons Troy Aikman, Ivan “Pudge” Rodriguez, and Darren Woodson, the campaign will promote Smith engaging in various activities at Choctaw locations, creating a dynamic narrative through video, social media, radio, and TV promotions in the North Texas market. Smith’s first commercial for the campaign, titled “Tape,” will debut on the Sunday of Super Bowl LVIII.
“We are thrilled to welcome Emmitt Smith, a true Dallas and NFL legend, to the Choctaw Casinos & Resorts family,” said Janie Dillard, Senior Executive Officer, Commerce Division, Choctaw Nation of Oklahoma. “Emmitt’s achievements and charisma make him a perfect fit for our campaign, and we are eager to collaborate with him to elevate the Choctaw brand.”
“I am honored to be a part of this exciting campaign with Choctaw,” said Smith. “The opportunity to contribute to their vibrant sports and entertainment scene pairs perfectly with my passion for the game and connecting with fans.”
The collaboration with Emmitt Smith brings Choctaw Casino & Resorts’ sports-related partnerships in North Texas to 25 in 2024. In 2021, Globe Life Park, the former home of the Texas Rangers, was rebranded to Choctaw Stadium and is the current home of the XFL Champion Arlington Renegades. Choctaw is also the presenting sponsor of the Invited Celebrity Classic (Irving) and currently holds “official and exclusive” partnership designations with: Texas Rangers, Dallas Stars, CJ CUP Byron Nelson, Dallas Marathon, Dickies Arena, the Fort Worth Stock Show and Rodeo, Grandscape (retail/entertainment district), The American Rodeo, the Professional Rodeo Cowboys Association (PRCA) and the Academy of Country Music.