WILKES-BARRE, PA – Mohegan Digital, the iGaming division of Mohegan, has launched a significant set of enhancements to its online sportsbook experience, developed in partnership with Kambi. The updates focus on making the betting interface more intuitive and personalized to individual users.
At the heart of the upgrade is a focus on user experience through an all-new user interface (UI) that introduces flexible page-building capabilities and enhanced navigation that allow for dynamic promotion of key sporting events, trending markets, and popular player props. The redesign makes it easier for users to find the content and wagering options that interest them.
The redesigned UI features jersey-style player props, card-based event carousels, and streamlined event pages. Expanded betting markets display prepacks and specials more prominently, and reorganized content presentation makes it easier for users to compare options.
“Providing a seamless and engaging sportsbook experience is a key part of our commitment to our players,” said Richard Roberts, President of Mohegan Digital. “These enhancements make it easier for customers to discover the markets and content they care most about while creating a more modern and intuitive betting experience. Working alongside Kambi, we’re continuing to evolve the platform with thoughtful improvements that help our players engage with their favorite sports and enjoy a premium sportsbook experience.”
Late last year, Mohegan Digital also inked a significant marketing partnership with the Philadelphia Flyers that expanded the brand’s reach across Pennsylvania through a multi-channel campaign featuring in-arena activations, broadcast integrations, digital content and fan-focused promotions.
The enhanced UI online sportsbook experience is now live and available for download across Play.MoheganPAcasino.com and the Mohegan Pennsylvania Online Casino mobile apps for iOS and Android. The upgraded interface is currently available for world soccer championship wagering, with additional sports set to launch throughout the summer in preparation for football season.