Chumash Casino Launches Annual ‘Pink’ Initiative

Chumash Casino Resort

SANTA YNEZ, CA – Chumash Casino Resort launched its annual Project Pink campaign on Oct. 1, to bring attention to Breast Cancer Awareness Month and raise funds for a local non-profit organization by selling pink-colored sweets, snacks and drinks throughout the resort’s eateries.  

A portion of this year’s proceeds, along with a dollar-for-dollar matching grant from the Santa Ynez Band of Chumash Indians Foundation, will be donated to the Breast Imaging Center at Goleta Valley Cottage Hospital, which is supported by the Foundation for Cottage Rehabilitation and Goleta Valley Cottage Hospitals. 

“Project Pink has grown into a meaningful annual tradition at the Chumash Casino Resort, thanks to the incredible dedication and passion of our Food and Beverage team,” said Kenneth Kahn, Tribal Chairman for the Santa Ynez Band of Chumash Indians. “We’re honored to continue supporting the Breast Imaging Center at Goleta Valley Cottage Hospital, whose life-saving work impacts our community every single day.”

Breast Cancer Awareness Month is an annual campaign to raise awareness of breast cancer risks and the value of screening and early detection, while also raising funds for cancer research.

“We are grateful to be chosen for the second consecutive year as the beneficiary of the Chumash Foundation’s Project Pink campaign,” said Arie Dejong, VP for Goleta Valley Cottage Hospital, Cottage Rehabilitation Hospital and Therapy Services. “This support will enable our team at the Breast Care Center at Goleta Valley Cottage Hospital to continue the early detection of breast cancer that helps save lives in our community. Thank you to the Santa Ynez Band of Chumash Indians Foundation for this honor and for championing breast health and awareness.”