ORCHARD PARK, NY – Officials from Seneca Resorts & Casinos and the Buffalo Bills announced that the gaming corporation has signed on as a founding partner with the team at Highmark Stadium. The multi-year deal will continue Seneca Resorts & Casinos’ standing as the “Official Casino of the Buffalo Bills” and build on the longstanding partnership the organizations have developed over the past 20 years.
“Our Seneca Resorts & Casinos team knows well the feeling of opening and operating world-class properties that are built for big moments,” said Seneca Resorts & Casinos President & CEO Kevin Nephew. “This is a big moment. There is nothing more exciting than when the Bills are playing. It takes over the whole community. We are proud of the strong partnership Seneca Resorts & Casinos and the Buffalo Bills have built together, and we are looking forward to celebrating many exciting moments here in the years to come.”
“We’re excited to continue our partnership with Seneca Resorts & Casinos as a Founding Partner at Highmark Stadium,” said Jason Hartlund, Chief Commercial Officer of the Buffalo Bills. “Their dedication to delivering exceptional experiences aligns with our vision for our fans and community. Together, we’ll create memorable moments at the stadium and across Western New York for years to come.”
The celebration began with an acknowledgement that all were gathered on the ancestral lands of the Seneca Nation. The land acknowledgement read:
“The Buffalo Bills acknowledge that we gather and work on traditional homelands of the Seneca Nation, the Keepers of the Western Door of the Haudenosaunee Confederacy. We recognize and honor the Seneca people’s enduring connection with these lands and waters, and honor their past, present and future contributions to our region and the Western New York community.”
Officials from Seneca Resorts & Casinos, the Buffalo Bills, the Seneca Nation and invited guests gathered in the Seneca Resorts & Casinos Field Club inside Highmark Stadium. Located at field level near the Bills sideline, the area will feature a 16,500 sq. ft. event space, offering an immersive experience with views into the player tunnel, direct access to a patio just behind the team’s bench, and complimentary food and non-alcoholic drinks. The area includes angled bars, team-themed décor and Seneca-inspired design elements.
“The ‘wow’ factor and the experience for fans and guests will be unbelievable, on and off the field,” said Allie R. George, Chairman of the Seneca Gaming Corporation Board of Directors. “There is a natural connection for us to that rush of excitement because that is what we focus on at Seneca Niagara Resort & Casino, Seneca Allegany Resort & Casino and Seneca Buffalo Creek Casino every day. That is why we are so excited to be part of the history and excitement the Buffalo Bills are making at Highmark Stadium.”
In addition to its presence at the Seneca Resorts & Casinos Field Club and other branding visibility inside Highmark Stadium and through other Bills-controlled channels, Seneca Resorts & Casinos will also be the Bills Legends Community presenting sponsor. This includes Seneca Resorts & Casinos being the presenting sponsor for the “Legend of the Game” feature at home games, and Bills Legends making various appearances at Seneca Resorts & Casinos properties each year of the partnership. The Bills Legends Community encompasses more than 1,300 former Buffalo Bills players.
