UNCASVILLE, CT – Mohegan has promoted Guy Greene to Chief Marketing Officer (CMO) for its iGaming division, Mohegan Digital. In this role, Greene will lead comprehensive strategies and oversee the marketing and advertising teams that support Mohegan Digital’s expanding online gaming footprint, which includes Mohegan Sun Online Casino in Connecticut, PlayFallsViewCasino.com in Ontario, Canada, Mohegan Pennsylvania Online Casino, and the recently launched Mohegan Pennsylvania Online Sportsbook.
“Guy Greene brings a wealth of knowledge and a proven track record to Mohegan Digital and the evolving marketing strategies we’re implementing,” said Rich Roberts, President of Mohegan Digital. “We’re excited to have him at the helm of our marketing team as our iGaming and online sports betting business continues its growth. Guy’s leadership will be instrumental in driving innovation, strengthening our brand presence, and ensuring we stay ahead in this dynamic, fast-evolving market.”
Greene will guide a talented team responsible for performance marketing, brand management, creative services, social media, and community engagement events, while working with colleagues to accelerate omni-channel campaigns that seamlessly bridge Mohegan’s world-class resort destinations with its fast-growing digital platforms. Greene’s role includes sharpening the Mohegan brand’s distinctive positioning in an increasingly competitive landscape, supercharging player acquisition and retention through data-driven techniques, deepening integration of the award-winning Momentum loyalty program across online and land-based experiences and enhancing the guest journey from first click to wager.
Greene’s career started at Foxwoods Resort Casino in 1993 prior to joining Mohegan Sun when it opened in 1996, where he was hired as Player’s Club Manager. Greene would soon be promoted to various director-level marketing positions for Mohegan Sun before spending time with Pechanga Resort Casino. Later, he served as Strategic Account & Program Director for the Chester, CT, based Overabove Marketing & Advertising Agency, before rejoining Mohegan in 2021.
