NIAGARA FALLS, NY – Seneca Resorts & Casinos has promoted Hicham Jaddoud to SVP of Resort Operations. In this role, Jaddoud will develop and lead the implementation of the hospitality operational strategy across all Seneca Resorts & Casinos properties. He will work with leadership across several operational areas to ensure guest service standards that align with Seneca Resorts & Casinos’ brand service strategy to meet and exceed guests’ needs, accomplish strategic objectives, and enhance the overall hospitality experience for millions of annual guests.
“Our Seneca Resorts & Casinos properties have the honor of providing a world-class experience to thousands of guests every day,” said Kimberlee Dunlop, COO of Seneca Resorts & Casinos. “Hicham is well in tune with our goals and standards, and we are excited for him to incorporate his demonstrated experience and vision and elevate that standard even higher across our three properties.”
Jaddoud joined Seneca Resorts & Casinos in 2025 as Executive Director of Hotel Operations at Seneca Niagara Resort & Casino, leading the resort’s 26-story, 604-room Four Diamond Award-winning hotel. He previously held management roles at casino resorts in Washington, Colorado, Wisconsin, New York, Alabama and Missouri, as well as at non-gaming resort and hotel properties in Georgia and Oklahoma.
“Our team members embrace a strong commitment to service standards and a shared focus on the guest experience at each of our properties,” said Jaddoud. “We want the resort experience to begin the moment our guests arrive and continue with them throughout each area of the property, whether they are enjoying a round of golf, rejuvenating with a spa treatment, staying overnight in the hotel, or immersing themselves in the excitement of the gaming floor or live entertainment.”
Jaddoud’s appointment comes as Seneca Resorts & Casinos builds out its new Centers of Excellence organizational model. The company is creating strategic responsibility for key revenue drivers and customer service into corporate roles with enterprise-wide oversight and responsibility. The Centers of Excellence model is designed to improve overall focus on customer service and service delivery, while also identifying operational efficiencies, creating appropriate consistencies across all properties, and aiding in talent identification and development for succession planning.