SAN JACINTO, CA – Soboba Casino Resort has announced an expansion of its partnership with Sparket, which powers the Soboba Sports free-to-play social gaming program via Sparket’s integration into Aristocrat Interactive. Building on the enthusiasm from thousands of players who have participated, the enhanced program will deliver expanded interactive event competitions throughout the year.
Soboba Sports is a social “betwork” community, in which players make virtual picks on events for chances to earn prizes like free slot play at the property. For the first time, contests will be available to anyone online by downloading the Soboba Casino Resort app from the iOS or Android app stores and registering for Soboba Rewards.
Under the expanded partnership, Soboba will continue to feature major sporting events such as the NFL playoffs, while also introducing additional content categories and features. These include VIP Slot Battles, which are competitive experiences connected to Soboba’s slot floor, as well as contests focused on pop culture and alternative sports. The latter will draw on entertainment and awards programming, broader cultural moments, and emerging sports categories.
“We’re thrilled to extend our collaboration with Sparket to bring more dynamic and fun experiences to our guests,” said Martin Moore, Chief Marketing Officer at Soboba. “The initial Soboba Sports program resonated strongly with our community, and we see this expansion as a way to elevate the entertainment value we offer — especially around marquee events.”