ELK GROVE, CA – Sky River Casino has partnered with the San Francisco Municipal Transportation Agency (SFMTA) for an exclusive marketing campaign at the Central Subway Chinatown-Rose Pak Station starting this month.
The extensive campaign features a larger-than-life video wall, large wallscape banner, floor graphics, and digital platforms across all three metro stations. The various creatives will continue to immerse commuters traveling to and from these stations with Sky River Casino’s offerings and messaging in the coming months. As the Lunar New Year approaches, the visual features a roaring golden dragon against earth tone backgrounds. The Chinatown-Rose Pak Station features a giant floor graphic of the golden dragon, which is divided into five parts located on the entrance and train levels. In addition to English, these are also delivered in Chinese, Vietnamese and Korean.
Opened in January of 2023, the Central Subway Chinatown-Rose Pak Station is located at the historic hub of the city’s largest and most dynamic Asian community. With a monthly ridership average of 2,121,135, the Chinatown station is the busiest and most used station of all three, which includes Union Square/Market Street, and Yerba Beuna/Moscone Center.
Sky River Casino has sponsored in participated in the annual San Francisco Chinatown Lunar New Year Street Fair and Parade hosted by the Chinese Chamber of Commerce. In celebration of the Year of the Dragon, Sky River will have a booth at the street fair and a dragon float at the parade. The casino will also be sponsoring a dragon statue as part of the Chamber’s “Dragon on Parade” public art project.
