TAMPA, FL – Seminole Hard Rock Hotel & Casino Tampa has continued its longstanding support of breast cancer awareness and research with the return of its annual Pinktober campaign. Throughout the month of October, Seminole Hard Rock Tampa is “going pink” by participating in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, with proceeds benefiting the American Cancer Society and local charities. Adding to the millions of dollars donated throughout the history of the campaign, Pinktober raised over $1 million for breast cancer awareness and research last year alone, the largest single amount Hard Rock has raised since the program’s inception in 2000.
“Hard Rock is proud to unite globally for the 24th Pinktober campaign and create philanthropic activations that support organizations which benefit survivors, thrivers and those impacted by breast cancer,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.
Seminole Hard Rock Tampa will once again be the $50,000 Pink Premier Sponsor for this year’s Making Strides Against Breast Cancer Walk, scheduled for Saturday, October 28, at Raymond James Stadium.
Over 400 Seminole Hard Rock Tampa team members signed up to donate one percent or two percent of their pay for the month of October to benefit the American Cancer Society. Those team members will partake in “Think Pink Thursdays” by wearing signature “Rockin’ Walkstars” shirts to work.
In partnership with American Cancer Society, Hard Rock International and the Seminole Tribe of Florida are celebrating tribal member Nancy Frank’s 20th anniversary of breast cancer survival with a special, limited-edition pin designed by tribe member and Native American artist Victoria Billie Osceola. One hundred percent of proceeds from the commemorative pin, available throughout October and Indigenous People’s Month in November, will go to American Cancer Society.
In addition, Hard Rock International is offering exclusive limited-edition merchandise in support of breast cancer awareness and research, including a Pinktober-themed Hard Rock t-shirt, hat, water bottle, and tote bag. Through the Hard Rock Heals Foundation, a portion of proceeds will go to charities that help raise awareness and funds for breast cancer research.
Pinktober Poker Open will be kicking off on Wednesday, October 18 with a $200 No Limit Hold’em opener. The annual poker tournament will feature over $400,000 in guarantees and benefit the American Cancer Society. The championship three-day event will start on Thursday, October 26 with a $1,100 buy-in.
Seminole Hard Rock Tampa will also feature a menu of pink-themed food and beverage items with a portion of the proceeds going to the American Cancer Society. In addition, the two hotel towers will be lit in a Pinktober theme nightly all month long.