TEMECULA, CA – Pechanga Resort Casino’s latest round of slot machine promotional videos contain three kittens available for adoption at Animal Friends of the Valleys Animal Shelter. The video features the then seven-week-old kittens in a pro wrestling ring where they play, tumble, actually wrestle, are rated on a cuteness meter, and at times, get cornered on the ropes by their “opponents.” Pechanga Resort Casino produced the spots to promote the recently installed Lucha Kitty™ and Sumo Kitty™ $0.01 denomination slot machines by Light & Wonder™.
In discussing the idea for the video campaign, Pechanga’s marketing team saw the opportunity to also bring awareness to the urgent need for kitten and cat adoptions. The three kitties, plus numerous other cats, are available for adoption now at Animal Friends of the Valleys.
“Animal Friends of the Valleys is a non-profit animal shelter serving the cities of Temecula, Murrieta, Wildomar, Menifee, Canyon Lake, Lake Elsinore and surrounding rural county areas,” said Beth Soltysiak of Animal Friends of the Valley. “Pechanga Resort Casino has been a strong partner to our organization, and we are thrilled to once again partner with Pechanga on this adorable video we hope will send a few more people our way to adopt some of the animals in need at our shelter.”
“Pechanga has always come up with creative ways to promote the slot machine on the casino floor, but this initiative brings together the element of going outside of one’s self and helping the greater good,” said Alex Rodriguez, Vice President of Slot Operations at Pechanga Resort Casino. “We hope the campaign helps that many more pets find fur-ever homes.”