ICE London Consumer Protection Zone Sponsors Raise $63k for Safer Gambling

ICE Consumer Protection donations

LONDON, U.K. – Safer gambling charities Better Change, Betknowmore, NPDG (USA) and AGOG (Netherlands) each received a donation of $15,920 at a presentation ceremony held on the opening day of ICE London. The presentation was a result of generous support from ICE Consumer Protection Zone sponsors  Kindred Group, Betsson, Flutter, IGT, Les Ambassadeurs, Only Prizes, BettorView and Greentube, which raised a total of $63,668.

The  Consumer Protection Zone (CPZ), which was recognized by the industry at the 2022 Global Regulatory Awards where it won the Responsible Approach to Advertising/Marketing category, features a record 20 stands, up from the 2022 figure of 14. One of the highest profile features on the ICE show floor, the CPZ comprises a blend of providers of responsible gambling tools and solutions alongside leading non-profit organizations, which have been gifted space. Participating organizations include the Gambling Commission, Focal Research, Casino Guru, Future Anthem, Department of Trust, Mindway AI, Epic Gaming, LexisNexis, Rightlander, IGT, SG:Certified, W2, Crucial Compliance, GamCare, YGAM, Gordon Moody, Gamstop, BetKnowmore, Responsible Gaming Council and the National Center Problem Gaming.

“I’m delighted that thanks to the support of CPZ sponsors we’ve been able to raise such an impressive sum for organizations, which do so much in the safer gambling space,” said Ewa Bakun, Clarion Gaming’s Director of Industry Insight and Engagement, who introduced the Consumer Protection Zone at the 2018 edition of ICE London. “This year we have included two organizations active outside the UK a decision which reflects the international credentials of ICE London, which consistently attracts industry professionals from more than 100 nations.”