HOLLYWOOD, FL – Hard Rock International, owned by the Seminole Tribe of Florida, recently announced that its 22nd annual ‘Pinktober’ campaign raised over $700,000 representing the largest amount Hard Rock has raised since the program began in 2000 and donating millions of dollars towards breast cancer research throughout the history of the campaign. All company divisions worldwide, including Hard Rock Cafes, Hotels and Casinos, participated in the campaign with limited-edition merchandise, food and beverage menu items and local events. Charitable partners included the American Cancer Society, Caron Keating Foundation, Associacion Espanol Contra el cancer Madrid, Gweke’s Caring for Women, and the Breast Cancer Support Group Johor Bahru.
“We are thrilled to announce that in the 22nd year of the Pinktober campaign we were able break our fundraising records to continue in our steadfast support of breast cancer awareness and research,” said Jon Lucas, Chief Operating Officer of Hard Rock International. “It’s amazing to watch our company divisions come together and put their hearts into fundraising efforts. We hope that in addition to raising money we’re also able to amplify the message of courage and hope among fighters, survivors and their loved ones.”
“Despite the unprecedented challenges we faced in 2020, the American Cancer Society continued to advance our mission to save lives, celebrate lives, and lead the fight for a world without cancer – in every community, for all people,” said Brant Woodward, American Cancer Society Senior Executive Vice President, Field Operations. “We are so appreciative of Hard Rock and their continued support of our work to care for people facing breast cancer. Thanks to supporters like Hard Rock, there are more than 3.8 million breast cancer survivors in the United States today. “
At participating Hard Rock Cafes, $1 from every limited-time Pinktober burger sold went towards the cause amounting to more than $60,000. The three Pinktober burgers – the Mushroom & Bourbon Onion Burger, the Ultimate “Pub” Burger, and the Blue Cheese & Bacon Burger – were so well-received that they will be added to the permanent menu in January 2022.
Sales from this year’s Pinktober-themed Hard Rock T-shirt and newly designed Pinktober pin raised more than $35,000. Additionally, players on Hard Rock Digital’s free “Hard Rock Social Casino” game determined how much was donated in honor of Pinktober. The more players spun, the more the donation amount increased for a total of $10,000 raised benefitting the American Cancer Society.