HOLLYWOOD, FL – To celebrate International Women’s Month, Hard Rock International announced a new “WE ARE” initiative honoring women’s health and empowerment. Through its “WE ARE” campaign this March, Hard Rock will join forces with Eva Longoria to encourage women around the world to share their personal stories, help uplift women’s narratives on critical issues and spotlight nearly 1,000 performances by talented female musicians in special events at its cafe, hotel and casino locations throughout the month. Hard Rock is also releasing a limited-edition T-shirt and exciting food and beverage menu items. Through its charitable arm, Hard Rock Heals Foundation®, the company is raising funds throughout the month to benefit two organizations working to support women and women’s health: Global Gift Foundation and Magee-Womens Research Institute.
“While International Women’s Day is March 8 and Women’s History Month is March, we’ve dubbed Hard Rock’s celebration ‘International Women’s Month,’ aiming to empower women and raise awareness for women’s health globally throughout March,” said Elena Alvarez, Senior Vice President of Marketing and Partnerships at Seminole Gaming and Hard Rock International. “We’re excited to work with Eva Longoria – a strong women’s activist, artist and business owner. With her help, we’ll bring our ‘WE ARE’ initiative to life in innovative ways at Hard Rock properties around the world, providing guests with ways to celebrate women and raise funds for important women’s organizations.”
“I’m thrilled to partner with Hard Rock and help spotlight all the incredible work the ‘WE ARE’ initiative is doing, particularly in supporting women’s health, rights and societal issues,” said Longoria. “Whether it’s International Women’s Month or any day of the year, I believe that by helping women, we build strong families, which results in creating powerful communities.”
Hard Rock Cafe mixologists have created the Pink Lace Margarita, a cocktail featuring Casa Del Sol, the tequila brand Longoria co-founded. Guests at Hard Rock Cafes in the U.S. and at select Mexico locations can enjoy the drink throughout March and April. A portion of proceeds from the cocktail will be provided to Magee-Womens Research Institute and the Global Gift Foundation, which aims to create a positive impact for women, children and families in need.
Hard Rock Cafes has also teamed up with Women Who Rock (WWR) to present a series of free and ticketed concerts featuring hundreds of all-female-led performances around the world by artists such as Rhonda Smith, Orianthi and Cindy Blackman Santana who will be featured in a signature benefit concert at Hard Rock Cafe Las Vegas on March 7 for Magee-Womens Research Institute.
Hard Rock Hotels will also feature female talent throughout the month with hundreds of performances from bands and DJ sets at Hard Rock Hotel locations around the world. Hard Rock Hotel New York will host a series of female DJs at the RT60 Rooftop Bar & Lounge and feature a bespoke bar and dining menu created by Michelin Star chef Emily Drucker that will also benefit Hard Rock’s key charity partners. During March, Hard Rock Hotels around the world will feature memorabilia from Hard Rock’s collection highlighting iconic artists who have had a significant impact on women’s rights including Aretha Franklin, Madonna and Janet Jackson.
