Executives from the leading game technology manufacturers offer insights into their latest games and innovations showcased at G2E. Here is what they had to say…
Nikki Davis, VP of Marketing
AGS
G2E 2025 was a milestone year for us, as we unveiled our brand-new logo, brand identity, and an expanded booth space. We had 86 slots at G2E this year, eight tables, and a dedicated AGSi online area as well. It really showcased our growth as a company. The last time we rebranded was in 2014, when we were in Class II slots and just getting into Class III, had started a tables division, and didn’t yet have interactive. This year reflects who we are as a company – our growth, the flexibility that we give operators and the versatility of our products.
As far as product innovations, what we’re most excited for on the slot side is a lot of really great brand extensions. We’re finally at a point in our journey where we can iterate off of franchises and brands. Not only Rakin’ Bacon – we also have Triple Coin Treasures, a super successful brand for us that launched Spectra a few years back – as well as Piñata Pays and Werewolf, really strong brand extensions.
On the tables side, we continue to innovate with our award-winning progressives. Bonus Spin Xtreme has been killing it in poker rooms, and we’re adding new optional bets to Bonus Spin Xtreme called AGS FlexBets, which is really new. It all goes back to giving operators more choices. AGS FlexBets allows multiple ways to trigger the wheel and offers additional denominations as well.
One thing that’s super important across all our divisions is that we always listen to the operator. We make sure the products we deliver truly help them achieve their goals. As long as we continue doing that, we’ll keep creating value for our partners moving forward.
Sean Evans, VP of Product Strategy, Marketing & Sales
Ainsworth Game Technology
At G2E this year, it was really exciting because we launched a new cabinet – the Raptor 32 – which pairs with our Raptor 49. This gives us dual-screen content, and we are thrilled that the first product on it will be a brand extension of San Fa with two additional pots. It’ll feature all the same characters – the pandas, tigers, lions, and rabbits – plus two more pot fillers, meaning two additional bonuses. We now have our second and third Triple Troves themes approved, and we’re moving into the premium product space, which is great.
Neon’s Bonus Blast is also rolling out – we’re in seven states now across about 32 venues – and we showcased the support titles for our premium range, with three support themes available.
Tribal gaming is an integral part of our business – it represents roughly 50% of our total revenue. We are very proud of the partnerships we’ve built with so many tribal entities. With our 30-year anniversary, it’s a time to celebrate getting here, while also looking ahead to the future. The first half of 2025 in both Australia and the U.S. was a record for Ainsworth, and a lot of that is on the back of our player-focused, data-driven development.
Craig Toner, CEO
Aristocrat Gaming
At G2E 2025, we had over 200 titles on the floor and 80% of them were brand new. We’ve got the breadth and the depth to back up our industry – leading machines and content. With Monopoly, especially for tribal gaming, we’re anticipating launching that in a much shorter cycle. We’ll debut with Class III, but expect to launch with Class II in a much shorter timeframe than usual. Getting that great content out to the tribal customers is imperative for us.
Bree Cardona, Marketing Director
Eclipse Gaming
At G2E, we were excited to usher in the new dawn that we talked about earlier this year, and showcased our brand-new Callisto cabinet, sign package and hardware. We also brought in some key hires, like our new Chief Product Officer, Mike Trask, and a new creative director. The games on the floor at G2E were a direct result of those changes. Bannana Bash is the first series being led under Mike’s direction.
This year, we also took a lot of time and care to learn about the players playing our game, so we spent some time on focus groups. We’ve gotten into the three pot game, which is so prevalent on gaming floors, and have added our own little spins and Easter eggs here and there. Those are the biggest changes you’re seeing from us right now.
Michelle Schenk, Director, Global Communications
IGT & Everi
This G2E was the first time that IGT and Everi came together to showcase the full capabilities of the new IGT enterprise – spanning digital, FinTech, and gaming. Our space covered more than 24,000 sq. ft. and featured over 250 games, not including our FinTech innovations. It was a great opportunity to show the industry what we can do as a combined entity and the true one-stop shop that we really are.
One theme we are really proud of is this concept of interoperability, and we are just scratching the surface of that. At the start of G2E, we were 97 days into the merger, so less than 100 days. Everyone’s been working hard to extract the best and the best and bring strengths together to create something wonderful. Wheel of Fortune Cash Machine Jackpots is a perfect example of that. Cash Machine is an iconic Everi IP and matched up with Wheel of Fortune on brand-new hardware – what more dazzling way could you start G2E than with that? And then there’s our Treasures of the Lamp new game concept inspired by Mystery of the Lamp on an Everi cabinet, the Dynasty Sol Sync. We’re just scratching the surface of what this new enterprise can offer. The combination of IGT systems and Everi FinTech is really going to be unstoppable.
Tashina Lazcano, Senior Director, Marketing & Communications
Konami Gaming
At G2E, we celebrated the world’s debut of our new Solstice hardware, an entirely new game machine that people hadn’t laid eyes on before. It features the industry’s very latest in enhanced graphics, game power, and in total attraction on the casino floor. In addition to that, what really got casino operators excited was the total library behind this machine. The debut launch game, Bomberman, is based on Konami’s iconic video game IP that has been around for 40 years, released in dozens upon dozens of games, and is well recognized by players of all ages. To see it arrive in this new format was just incredibly exciting for us as a business. We also featured a ton of other games at G2E, including Red Fortune Rail, a train game that is coming out soon to casinos.
Another key highlight for us at G2E was the premiere of Konami Online Interactive. This is an entirely new branded presence for the iGaming division of our organization. For those land-based operators who also have online gaming, it’s a great opportunity to be able to do omni-channel launches and to partner with Konami in its iGaming segment because Bomberman is going to be available both online and in land-based casinos. Also, we have an entire library for our iGaming division with a ton of classic titles that players know, love, and recognize.
And then of course, we featured our Synkros systems technology. There are a lot of high-demand tools there, including Synkros Progressive Management with system-delivered tournaments that are customizable to the property, as well as the Synkros Drink System, our digital drink-ordering system that allows players to put in orders on demand and have them delivered directly to their slot machine.
Together, these innovations really help emphasize Konami’s three key fundamental areas of the business that we look to serve casinos in – land-based games, iGaming, and casino systems. We are really focused on driving technology in those key areas in ways that deliver performance success for the casino operators we partner with.
Fred Nunez, Senior Director, Product Management
Light & Wonder
We debuted three cabinets this year at G2E. Our LightWave is a portrait cabinet with an integrated sign package that creates one immersive experience rather than a separate game and sign package. Additionally, we launched the Cosmic Sky, which is a replacement for the Mural, and is a dual-screen, large form factor. We also showcased our Landmark 7000 Jackpot Wheel, which debuted with the Monsters series. Finally, we have a new dual-screen cabinet, the Cosmic Dual Screen, launching at the end of this year.
When it comes to innovation, LightWave is a whole new way to look at a game, and what we’ve done is created a larger canvas for our designers. You have these individual interactions that happen within the game that carry over to the sign package. When a player gets into a far-out, ‘carrot up in the sky’ type feature, we go through and do a full sign takeover that immerses the whole bank of machines to let everyone know that something is happening. It creates that communal environment without having communal play attached to it.
Visitors to our booth at G2E also experienced our premium and WAP offerings with strong brands such as Dancing Drums, Frankenstein (with the new Frankenstein Returns), and strong brands we’re bringing back like Invaders and Jackpot Party.
Kathleen McLaughlin, VP Marketing and Corporate Accounts, North America
Novomatic Americas
We’re incredibly excited about our products, innovations and partnerships. At G2E 2025, we showcased Ultra Boost 3 Treasures, which is our pots-style game with a huge interactive sign. We have Xtension Link Evolution with Catch, Rise, Boost featuring really phenomenal merchandising. We also have our very first truly interactive signage, which is Piggy Prize’s Wish of Riches. We’re excited about that because it’s a cash-on-reels style game, but with an Extreme Bet feature built in. With the Extreme Bet feature, it boosts volatility and you can choose to jump straight into the bonuses featuring only jackpots, cash and Genie symbols, instead of betting up through the base game. It gives players the option: play normally in the base game or go directly to the bonuses – without having to spend extra just to level up. That’s something that’s exciting and new for us.
We’re growing like crazy in Illinois, West Virginia, Pennsylvania, Georgia – out of control in a good way. We also just launched a three-play video poker in Illinois. The last thing that we’re super excited about is our big V.I.P. X Galaxy™ 2.65. Those were a few of the main highlights at G2E, which was just a phenomenal show for us.
Sony Syamala, Chief Commercial Officer
Valicy
At G2E 2025, we were excited to launch our brand, Valicy. Last year, we were Grover Gaming, and then the Light & Wonder acquisition happened, so Grover Gaming went to Light and Wonder. This is our new look. Valicy is only focused on the casino space, and this is our entry into casino markets. We are focusing on Class II and will then work to get into Class III in the next couple of years. Showing the products at G2E that our team has been working on for a long time was a proud moment for us – demonstrating to the industry what we are capable of and that we can compete with the best of the best.
When Grover Gaming was acquired by Light & Wonder, we kept all of our top game design talent. Additionally, we are bringing in people who have extensive casino industry experience. For example, I’ve been in the industry for many years, and so has our CTO, Nick DeMarco. We are going to come up with some amazing looking cabinets and content. We will continue to bring in great designers and will be coming up with the best games possible.
Derik Mooberry, CEO
Zitro USA
G2E is our chance to shine and showcase, and before anyone entered our booth, they quickly saw the size and the enormity of what we had there. If you’ve visited Zitro booths in the past, you quickly recognized, ‘holy cow, this is not the Zitro of the past.’ We more than doubled the size of the space from previous years. We had our very successful Concept cabinet on display, and then we made the world debut for the new Fantasy Cabinet. We received tremendous feedback on everything. It was great.
We are bullish on the future of Zitro in general. We’ve seen such amazing success in Latin America, which is where our roots are. The games have performed at just incredible levels. We’ve been growing throughout EMEA and Asia, and with our digital business. In the U.S., it’s been nothing short of fantastic with 19 states and over 120 casinos with our slots in them, and then pending licenses in seven or eight additional states, which with any luck, will happen within the next six months or so. You’re going to continue to see more and more Zitro product throughout the U.S. It’s our success on casino floors, which is really what’s driving things. Customers have high expectations when they make large capital investments in machines, and we’ve been earning, which is why we’ve been rewarded with purchases and follow on purchases as a result of that.
