LAS VEGAS, NV – Product Madness, Aristocrat Leisure Limited’s (Aristocrat) free-to-play social casino business, has announced the official worldwide launch of NFL Super Bowl Slots™ – the first-ever NFL-licensed free-to-play (for 18+) social casino mobile game. Created in partnership with the National Football League (NFL) and the National Football League Players Association (NFLPA), the free-to-play mobile application allows social casino players to engage with the game on their mobile devices. To celebrate the launch, Product Madness has teamed up with standout NFL linebacker, Micah Parsons, as a brand ambassador to help spotlight the game’s unique blend of sports passion and free-to-play social casino entertainment.
“With NFL Super Bowl Slots, we set out to do more than just build a game – we wanted to create a new way for fans to experience the sport they love,” said Matt Labbat, SVP and Head of Product Madness. “Every detail was crafted to channel team pride and authenticity into one free-to-play mobile game experience.”
NFL Super Bowl Slots reimagines social casino entertainment by blending the electrifying energy of the NFL gameday experience with the excitement of social casino slots. Available for free to download and play on both Android and iOS, the game offers a variety of free-to-play slot games to choose from, all of which allow players to customize their experience by selecting any of the NFL’s 32 teams, unlocking fully branded content tailored to each franchise.
“NFL Super Bowl Slots represents a fresh take on gaming at the league that will reach new fans who can engage with their favorite teams through exciting and interactive gameplay,” said Ed Kiang, VP of Video Gaming at the NFL. “Through our partnership with Aristocrat and the expertise from Product Madness, we can provide fans (18+) a free-to-play gaming experience right at their fingertips, that will keep them engaged with our sport while also enjoying the liveliness and enthusiasm that is embedded in social casino entertainment.”
Users are met with the familiar sights and sounds of the NFL across multiple social slot game experiences. Complete with unique bonus features such as “Quarterback Rush” seasons and “Daily Drills,” while the game outcomes are random, every element of the gameplay is curated to recreate the competitiveness and pride of gameday. Starting as a “Prospect,” players can earn badges unlocking new content and building their legacy all the way up to “Hall of Famer.” NFL Super Bowl Slots incorporates actual NFL gameday footage through partnerships with the NFLPA and NFL Films, highlighting notable plays, celebrations, rivalries, and memorable moments.
“Every football fan knows the thrill of watching their favorite NFL Superstar win on the field,” said Matt Curtain, NFL Players Inc. (NFLPI) President. “Through this collaboration with Aristocrat and Product Madness, we have a unique opportunity to bring that feeling to life in the social casino space.”
As the game debuts globally, social casino players can expect seasonal updates and surprise appearances from Aristocrat’s legendary characters including Buffalo™, Lightning Link™ and Dragon Link™, adding more excitement to the social casino experience.
The launch follows the NFL’s partnership with Aristocrat Gaming, which introduced NFL-themed land-based slot machines in casinos beginning in 2023. Aristocrat’s social casino division, Product Madness, is now extending the offering into the free-to-play mobile gaming market.
