BATTLE CREEK, MI – Aristocrat Interactive, the online Real Money Gaming (RMG) division of Aristocrat, has partnered with FireKeepers Casino Hotel to launch an integrated iGaming and sportsbook solution in Michigan. The property is now live on Aristocrat Interactive’s proprietary iGaming and Sports platform, which includes a customizable Player Account Management system, sportsbook technology, and services such as customer support, responsible gaming tools, risk and fraud monitoring, and payment processing. FireKeepers also gains access to Aristocrat Interactive’s content portfolio, creating a unified experience for online and on-property players.
“FireKeepers has been a valued customer of the Aristocrat family for many years, and we’re excited to bring their gaming experience into the digital space,” said Nir Hakarmeli, Managing Director of Aristocrat Interactive iGaming & Sports. “This is a natural evolution of our work together, combining our deep industry expertise with FireKeepers’ commitment to delivering top-tier gaming. By providing support for online operations under our iGaming and sportsbook solution, we’re equipping FireKeepers with cutting-edge technology, seamless enhanced support services, and a best-in-class digital experience for their players.”
“This marks a significant step forward for FireKeepers as we seek to progressively grow our digital presence,” said Frank Tecumseh, CEO at FireKeepers Casino Hotel. “Aristocrat Interactive’s technology and services allow us to integrate our digital gaming into our brick-and-mortar rewards program, generating the best returns for everyone who interacts with the FireKeepers brand. Guests can now use their iGaming rewards at our physical location, and we’re excited to bring an integrated iGaming and sportsbook solution to our players in Michigan.”
