HIGHLAND, CA – Yaamava’ Resort & Casino at San Manuel and AEG have announced a partnership renewal, marking 16 years of collaboration that will continue to deliver sports and live entertainment programming for hockey, basketball and soccer fans across major sports and live entertainment assets in Southern California.
As part of the new agreement, brokered by AEG Global Partnerships, Yaamava’ continues its long-standing Founding Partner status, a premium and category exclusive designation across Crypto.com Arena, L.A. LIVE, and Dignity Health Sports Park (DHSP), as well as its designation as the official casino of the two-time Stanley Cup Champions, the LA Kings, the five-time MLS Cup champions, the LA Galaxy and the AHL’s Ontario Reign.
“We are excited to extend our partnership with AEG,” said Kenji Hall, General Manager of Yaamava’. “AEG and Yaamava’ have similar goals: creating memorable, best-in-class experiences that last for a lifetime. I am proud of what we have accomplished together thus far, and look forward to taking this partnership to the next level.”
Since the partnership’s inception in 2008, Yaamava’ and AEG have remained committed to providing Southern California and its residents with entertainment options. The partners will further their joint community outreach initiatives, with a focus on giving back to the people they both serve across the Southern California region.
“Part of what makes our collaboration with Yaamava’ so impactful is our shared values,” said Russell Silvers, COO, AEG Global Partnerships. “Over the last 16 plus years, we have cultivated a unique partnership that demonstrates our mutual commitment to delivering extraordinary live entertainment moments while also making a positive impact in our communities. We are proud to be growing our partnership for what promises to be an exciting future ahead filled with meaningful community outreach, impactful cultural celebrations and enhanced entertainment experiences for our fans.”
As a Founding Partner at Crypto.com Arena, Dignity Health Sports Park and L.A. LIVE, Yaamava’ furthers its reach and ability to provide local sports and live entertainment fans with access to world-class experiences, including VIP events and premium hospitality spaces at AEG’s marquee venues. Under the new agreement, Yaamava’ will continue to bring enhanced value and “can’t-buy experiences” to fans and its Club Serrano members through its ongoing naming entitlement to the Yaamava’ Club by San Manuel at Crypto.com Arena and the Yaamava’ Platinum Club by San Manuel at Dignity Health Sports Park – two exclusive areas designed to help fans experience the state-of-the art venues at their very best. Located on Suite Level A of Crypto.com Arena, Yaamava’ will engage guests of the Yaamava’ Club by San Manuel with elevated dining options, a full bar and seating overlooking the arena, while the Yaamava’ Platinum Club by San Manuel at DHSP will continue to offer the LA Galaxy’s Platinum Members access to some of the most sought-after seats in the stadium.
“Our partnership with Yaamava’ is an exciting step towards redefining the fan experience and amplifying our commitment to creating unforgettable events for our patrons,” said Lee Zeidman, President of Crypto.com Arena, and L.A. LIVE. “The ‘Yaamava’ Club by San Manuel’ at Crypto.com Arena continues to stand out as a testament to our partnership’s enduring impact, serving as a symbol of innovation, excellence and the kind of world-class entertainment both of our organizations are known for.”
New elements of the deal include opportunities for the partners to collaborate on cross promotional events at AEG’s properties in Los Angeles, as well as at Yaamava’ in the Inland Empire. These events will include VIP LA Kings and Galaxy events at Yaamava’ and watch parties at The 909, Yaamava’s sport bar and grill, bringing fans together from across the I.E. to cheer on the LA Kings, Ontario Reign, and the LA Galaxy.
