LAS VEGAS, NV – Scientific Games has acquired Authentic Gaming, marking the company’s first move into the ‘live casino’ market. Globally, the live casino market comprises approximately 30% of the iGaming market and is a key product vertical for players.
Based in Malta, Authentic Gaming has a history of providing the European iGaming market with a range of live casino products. Scientific Games plans to further extend Authentic Gaming’s product offering across the U.S. market. This includes creating new studios based in the U.S., enabling the company to offer a localized product for operators across the region.
“We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company,” said Barry Cottle, CEO of Scientific Games. “The collective power of Authentic, our proven table games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omni-channel approach.”
“As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within live casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences,” said Dylan Slaney, CEO iGaming at Scientific Games. “We are excited to work with the talented team at Authentic to enhance our iGaming proposition for both operators and players.”
Jonas Delin, CEO and Founder of Authentic Gaming added, “Scientific Games’ leading position in the U.S., their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets. Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.”
