CHURCH ROCK, NM – Navajo Nation Gaming Enterprise (Navajo Gaming) has launched its all-new Players Club Reward Program, a reimagined loyalty program designed to provide members with more value, greater flexibility, and an enhanced gaming experience using a single Navajo Players Club Rewards Card that connects guests to a tiered loyalty program shared across all four Navajo Gaming casino properties.
The new Players Club Reward Program will be available at Fire Rock Navajo Casino, Flowing Water Navajo Casino, Northern Edge Navajo Casino, and Twin Arrows Navajo Casino Resort, introducing four new membership tiers – Silver, White Pearl, Coral, and Turquoise – along with refreshed card designs and expanded benefits.
“Our guests are at the center of everything we do, and this new Players Club Reward Program reflects our commitment to creating one of the most rewarding loyalty programs in the Southwest,” said John James, CEO of Navajo Gaming. “From faster free play opportunities to exclusive entertainment benefits and personalized rewards, we’ve built a program that gives our members more reasons to visit, play, and enjoy everything Navajo Gaming has to offer.”
The enhanced Players Club Reward Program introduces a variety of new benefits, including promotional entry multipliers, complimentary daily beverages for qualifying members, monthly bonus multiplier days, entertainment ticket presales, discounted entertainment tickets, annual tier gifts, and enhanced free play opportunities. The new program is designed to give members more ways to earn rewards while maximizing the value of every visit.
One of the program’s signature new features is the introduction of Player Choice Awards, giving qualifying Coral and Turquoise members the opportunity every six months to select the reward that best fits their lifestyle. Depending on tier level, members can choose from premium experiences including cruises, entertainment packages, shopping rewards, bonus free play and technology subscriptions.
The redesigned loyalty program also features refreshed communications and lifestyle-focused promotions that make it easier for members to take advantage of exclusive offers while enjoying greater flexibility in how they redeem and personalize their rewards.
