UNCASVILLE, CT – Mohegan Sun has appointed David Fausel as Director of Advertising. Fausel brings over 20 years of advertising experience to Mohegan’s flagship property and is a familiar face to the Mohegan brand, spearheading a marketing modernization initiative that introduced an increase in digital, social and CRM efforts through ad agency Kirshenbaum Bond + Partners from 2004 to 2010. Fausel has since utilized his expertise to produce large-scale initiatives for notable brands such as Cisco, Nike, American Express, Microsoft, Intel and T-Mobile.
“We are excited to welcome David back to Mohegan Sun, this time as the leader of our Advertising team and all that it strategically encompasses,” said George Galinsky, SVP of Marketing Communications at Mohegan. “David’s knowledge of industry trends and range of experiences using marketing innovation to create significant business impact make him an extremely valuable asset to our Marketing Communications department.”
In his role as Director of Advertising, Fausel will oversee strategy and execution of all brand and entertainment advertising for Mohegan Sun, as well as maintain collaborative relationships with ad agency partners TAXI, Mintz + Hoke and Media Storm. Fausel will also support the continued success of Mohegan Sun’s new ad campaign “All in for Mohegan.”
