LÜBBECKE, GERMANY – Merkur Gaming U.S., a subsidiary of the German-based Merkur Group, has been granted a license to manufacture and distribute its gaming products in the State of Nevada – thereby gaining access to one of the leading casino markets in the U.S. In addition, the Nevada Gaming Commission has approved Merkur’s acquisition of Gaming Arts, a licensed Nevada-based gaming operator headquartered in Las Vegas. It is anticipated that the transaction will close in early Q3 2025.
“This license represents a key strategic lever for expanding our international business and laying the foundation for a stable and successful long-term future for the entire group,” said Lars Felderhoff, Chairman of the Management Board of the Merkur Group.
The family-owned company was first awarded the Nevada license back in 1998 but withdrew from the U.S. market in the early 2000s. Now, with its international sales and development brand Merkur Gaming, the group has once again garnered the approval from Nevada regulators to return as an experienced participant in the market.
“With approval from Nevada, this moment serves to highlight and underscore the Merkur Group’s legally compliant and forward-looking approach in all areas without exception,” said Michael Gauselmann, Chairman of the Supervisory Board of the Merkur Group.
In addition to obtaining the license, the approval for the acquisition of Gaming Arts represents another pivotal key element for the Merkur Group in officially reentering the North American market as a certified manufacturer. The two companies have enjoyed a strategic partnership that has already yielded mutually beneficial synergies. The collaboration will soon culminate in the acquisition by the Merkur Group.
“The close and constructive partnership with Gaming Arts significantly contributed over the past months to successfully establishing all necessary prerequisites for the licensing as well as the upcoming acquisition,” said Felderhoff. “We are deeply grateful for the excellent cooperation.”
Applying for the Nevada license was a logical step in the Merkur Group’s intensified international expansion strategy. “Business conditions in our home market, Germany, have become increasingly challenging due to tightening regulatory frameworks,” said Felderhoff. “Nevertheless, together with the entire industry, we remain confident in the long-term prospects of the German gaming market. Our many years of experience and our sustained success provide a solid foundation for intensifying our focus on international gaming markets and establishing the Merkur brand abroad. Our reentry into the North American casino market will significantly accelerate the international growth of the Merkur Group and place it on an even more solid footing.”
“We congratulate Merkur for achieving this outstanding milestone and we welcome them to the State of Nevada,” said David Colvin, owner of Gaming Arts.
