Matthew Primmer Appointed Aristocrat’s Chief Product Officer

LAS VEGAS, NV – Aristocrat has announced the appointment of Matthew Primmer to the position of Chief Product Officer, reporting directly to Trevor Croker, Aristocrat CEO & Managing Director. Primmer will join Aristocrat’s Executive Steering Committee and remain based at the company’s offices in Las Vegas, NV.

Primmer comes to the role with over 20 years’ experience in the global gaming industry, including 10 years at Aristocrat in a range of senior product strategy, insights and leadership roles in Australia and the U.S. Primmer has been Chief Product Officer at Aristocrat Gaming for four years, leading Design & Development (D&D) in Aristocrat’s largest operating business, with casino game content and hardware comprising its most strategically important portfolios. He previously held marketing and sales roles at Ainsworth Game Technology and Shuffle Master.

“I am delighted to elevate a global gaming executive of Matt’s caliber to our leadership team,” said Croker. “Over the past decade, Matt has made a strong contribution to building and extending Aristocrat Gaming’s global product leadership, fostering our outstanding creative and technical talent, championing D&D and placing customer needs at the center of our product strategy.”

“Matt’s appointment brings additional, proven gaming experience to the executive team,” said Croker. “In his new role, Matt will help us maintain an enterprise view of product strategy as our business grows to encompass a broader range of product verticals, while also ensuring the most effective allocation of D&D investment.”