LONDON, UK – International Game Technology (IGT) has signed a 10-year licensing agreement with Sony Pictures Television that grants the company exclusive rights to the Wheel of Fortune brand across gaming, lottery, iGaming and iLottery and non-exclusive rights to distribute Wheel of Fortune content for free-to-play social casinos. The contract will run January 1, 2025 to December 31, 2034.
“In securing exclusive gaming, lottery, iGaming and iLottery access to the Wheel of Fortune brand through 2034, IGT can maximize the returns of this licensing partnership and advance our legacy of creating omnichannel Wheel of Fortune games that generate demand and award prolific jackpots,” said Renato Ascoli, IGT CEO, Global Gaming. “Sony Pictures Television has been a trusted IGT partner for more than 25 years and, in that time, we’ve delivered a diverse portfolio of Wheel of Fortune games that has set the industry standard for innovation, is the clear leader in industry game-performance charts and generated significant revenue for our customers.”
“We are thrilled to be extending our long-standing partnership with IGT,” said Suzanne Prete, Sony Pictures Television, Executive Vice President of Game Shows. “This landmark agreement guarantees that casino and lottery players around the world can enjoy world-class Wheel of Fortune-themed games for years to come. Sony Pictures Television and IGT share the same commitment to applying the Wheel of Fortune brand in ingenious ways, creating growth opportunities and ensuring that Wheel of Fortune remains synonymous with winning and fun.”
IGT’s Wheel of Fortune slots is the most successful slot theme of all time. For more than 25 years, casino guests have enjoyed the famous “Wheel – of – Fortune” chant on nearly 300 versions of the slot game, which gained notoriety for its life-changing jackpots. Since 1996, IGT’s Wheel of Fortune slots have paid out more than $3.5 billion in jackpots and awarded $1 million-plus jackpots to more than 1,100 lucky players. The company also supports Wheel of Fortune-themed Powerbucks® games, IGT’s player-preferred omnichannel progressive jackpot in Canada that continues to achieve results in land-based and online casinos.
IGT recently launched Wheel of Fortune Triple Gold Gold Spin, the first omnichannel wide-area progressive jackpot in the U.S.