ICE Registrations Tracking 26 Percent Above 2020 Figures

LONDON, U.K. – Registrations for April’s return of ICE London are tracking above volumes recorded for the February 2020 show, which was the last live edition of ICE. Over the period March 1 – March 8, registrations were up 26 percent compared to the same stage of the campaign in 2020, contributing to what is an overall 22 percent lift in pre-registrations. 

“The daily registrations that we are receiving as we enter the last month of our visitor campaign … represent an extremely encouraging level of engagement,” said Stuart Hunter, Managing Director of Clarion Gaming. “Other metrics confirm that the audience will comprise a higher proportion of senior C-Level executives as well as those industry professionals that are part of the decision-making and purchasing process. [Additionally], the overwhelming majority of ICE attendees register in the last 30-days prior to the event and that the figures do not include those registering for the co-located iGB Affiliate London.”

ICE London 2022 is poised to be the largest gathering of the international gaming industry since the last edition of ICE two years ago.

“ICE has always set the tone for the year ahead and the stands at ExCeL London will be brimming with the many hundreds of new innovative products and services that will be making their debut at ICE London and that have the potential to transform the industry,” said Hunter. “ICE is very much open for business and as a team we are looking forward to marking the return of the industry in the company of the industry when it meets next month in London.”