BARCELONA, SPAIN – ICE and the concurrently held iGB Affiliate Barcelona opened today, January 20th, comprising a record approximately 1.54 million sq. ft., up from last year’s about 1.29 million sq. ft. and the roughly 1.08 million sq. ft. achieved in 2024, which marked the final edition of ICE and iGB Affiliate held at ExCeL London.
“There’s no doubt that Fira Gran Via Barcelona is hosting the best-ever line-up of international gaming exhibitors, comprising the biggest and most respected innovator brands covering every vertical,” said Stuart Hunter, Clarion Gaming Managing Director. “Aligned to this, Barcelona will welcome gambling industry executives from throughout the world for what will be the largest gathering of the global industry to date.”
In addition to serving as a platform for a projected 25,000 product launches, ICE also features the World Gaming Forum, the largest gathering of leaders from across the global gaming ecosystem. Bringing together more than 1,200 delegates from over 79 countries, the forum is attended by CEOs, ministers, politicians, regulators, and industry associations, who convene in Barcelona to share knowledge, stimulate debate, and engage on policy, strategy, and emerging technologies.
The opening day of ICE Barcelona includes a keynote address from Soo Kim, Chairman of Bally’s Corporation, the official opening of the Sustainable Gambling Zone featuring 27 safer-gambling organizations from 10 countries, the Casino Leaders Conference, the Innovating Lotteries Conference, the opening of Casa Brasil — a private space dedicated exclusively to the Brazilian market — and the Landmark Awards, which recognize outstanding achievements, industry leaders, and key moments across the gaming sector.
