Hard Rock, Seminole Gaming Expand Responsible Gambling Initiatives

Seminole Hard Rock Hotel & Casino Hollywood

HOLLYWOOD, FL – Hard Rock International and Seminole Gaming are recognizing Responsible Gambling Education Month (RGEM) through the company’s responsible gambling program, PlayersEdge, by highlighting new initiatives, research partnerships, and education programs that continue to advance positive play and inform decision-making. 

RGEM is an annual September campaign led by the American Gaming Association (AGA) to promote gambling literacy, evaluate team member training, and increase awareness of problem gambling resources. Using a segmented education strategy, PlayersEdge supports all player profiles from new and casual players to seasoned regulars. The program combines player education, team member training, research, and intervention resources to ensure guests practice healthy gambling habits, while supporting those at risk for problem gambling.

Responsible gambling education has been integrated into Hard Rock Casino and Seminole Gaming team member training since 2021 and continues to evolve through partnerships with researchers, healthcare professionals, and industry organizations.

“Responsible gambling is about empowering players, team members, and guests with knowledge, research, and support so they can make informed choices that work for them,” said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International and Seminole Gaming. “Through PlayersEdge, we continue to invest in innovative education, research, and training initiatives that help advance positive play while strengthening our ability to support guests who may need assistance.”

Hard Rock and Seminole Gaming continue to expand their responsible gaming initiatives through programming, research and industry collaboration. During Responsible Gaming Education Month (RGEM), Hard Rock Casinos introduced the “Chance” Campaign, emphasizing that gambling outcomes cannot be predicted or influenced. Hard Rock International also piloted the Almond Digital Health App at Hard Rock Casino Cincinnati, providing guests with a multilingual, anonymous platform supporting healthier gambling behaviors and access to additional resources. Hard Rock is evaluating continuation and potential expansion of the program.

Hard Rock and Seminole Gaming also became a founding member of the Better Gambling Forum, a multi-sector coalition focused on evidence-based approaches to gambling and brain health. In addition, five Hard Rock and Seminole Gaming casinos will participate in research with Dr. Michael Wohl and his team at Carleton University examining factors that may support or hinder responsible gaming initiatives. The study is independently funded by the International Center for Responsible Gaming (ICRG).

Hard Rock and Seminole Gaming recently released their latest Social Responsibility Report, Amplified Impact, covering responsible gambling, anti-human trafficking, environmental sustainability, workplace culture and community impact.