HOLLYWOOD, FL – Hard Rock International has launched its “All Teams. One Place.” campaign tied to this summer’s global soccer tournament, in partnership with Hard Rock brand ambassador Leo Messi. The campaign runs across Hard Rock properties worldwide and includes a global sweepstakes with a Messi meet-and-greet as the grand prize and more than 300 additional prizes, including Hard Rock Hotel stays and Unity loyalty program points. It also features Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood, a new Messi Legendary Burger developed in collaboration with the player, a limited-time menu of globally inspired shareable items, World Cup country apparel, and additions to the Messi retail collection.
“This summer unites fans from around the world in their love for the game and pride for their country,” said Messi. “I’ve always believed football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – help fans represent their team and watch the matches together.”
“This is the ultimate celebration of sport and global community, and Hard Rock provides the energetic, inclusive atmosphere for fans everywhere,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. “Whether you’re staying in a Messi Legendary Suite at Hard Rock Hotel New York or Seminole Hard Rock Hotel & Casino Hollywood, enjoying a Messi Legendary Burger at one of our cafes and select hotels around the world, or vying for a chance to meet Leo himself with our sweepstakes, Hard Rock is the home for every fan, every team and every moment of this historic summer.”
Messi appears in a new ad spot filmed at Seminole Hard Rock Hotel & Casino Hollywood promoting the campaign.