HOLLYWOOD, FL – Hard Rock International and Seminole Gaming have announced the deployment of the QCI Enterprise Platform at its casino properties. The QCI Enterprise Platform aligns player development, marketing, and gaming with powerful real-time operational tools developed for the gaming industry. This rollout, which is currently underway at U.S., Canada and Punta Cana properties, will further enhance Hard Rock and Seminole Gaming guest experience capabilities by creating more seamless integrations.
“This QCI Enterprise Platform rollout will unlock new ways to ensure and exceed the entertainment experience guests expect when visiting Hard Rock and Seminole Gaming casinos,” said Dan Ingster, Vice President of Gaming Operations for Seminole Hard Rock Support Services. “The QCI platform’s integration of market basket analytics combined with player development and marketing tooling empowers team members across the enterprise to engage with guests in new, powerful ways.”
“We are proud to have deployed our QCI Enterprise Platform to support Hard Rock and Seminole Gaming casino properties,” said Ralph Thomas, Chief Executive Officer of QCI. “This deployment is proof of the scalability of our platform for large enterprise organizations that have dozens of input source systems from hundreds of data tables. We thank Hard Rock and Seminole Gaming team members for widely embracing the tool and enabling us to further build out our capabilities.”