ORLANDO, FL – Hard Rock Bet has partnered with The Orlando Magic as the official sportsbook of the Magic. As Florida’s only legal sportsbook, Hard Rock Bet and the Magic will offer exclusive promotions and opportunities for basketball fans.
The partnership will feature multiple touchpoints inside Kia Center, including a branded Hard Rock Bet Sportsbook destination space on the Terrace level. Hard Rock Bet will also be featured prominently through digital signage across the building and permanent branding on both baskets during Magic home games.
“This partnership is about delivering one-of-a-kind experiences that put Magic fans at the center of the action, both at Kia Center and wherever they’re engaging with their favorite team,” said Nick Menas for Hard Rock Bet. “We are thrilled to be tapping into the incredible buzz around this year’s team, and fans have already shown their enthusiasm by making the Magic one of the most-bet teams in our top-rated app this offseason.”
The partnership will offer Hard Rock Bet players unique experiences, exclusive content on the Magic’s social media channels, and special theme night promotions. Basketball fans across Florida can also join the free Hard Rock Bet Magic Club through the Hard Rock Bet Sportsbook app to access additional offers and rewards.
“It’s an exciting day to announce our organization’s first-ever sports betting partnership and help deliver the fan engagement we have seen other partnerships in this space accomplish across our industry,” said J.T. McWalters, SVP of Global Partnerships for Orlando Magic. “Our strategy with Hard Rock Bet was to ensure we’re enhancing the fan experience no matter where you are – at the Kia Center, at home or anywhere else – and we believe this partnership will bring all of those strategies to life.”
