HARRIS, MI – Hard Rock Bet has launched its sportsbook and online casino in Michigan, marking entry into its 10th sports betting market and second online casino state. Hard Rock Bet partnered with Island Resort & Casino and the Hannahville Indian Community for its Michigan launch.
“This expansion represents a major milestone for Hard Rock Bet and reinforces our ascent as one of the fastest-growing digital gaming brands in the United States,” said Marlon Goldstein, Executive Managing Director-CEO of Hard Rock Digital. “Our launch in Michigan builds on our momentum as we bring the legendary Hard Rock experience to more fans across the country, offering a trusted online casino and sportsbook on our top-rated and easy-to-use platform.”
The launch introduces Hard Rock Bet Casino to Michigan players, featuring thousands of slot titles, an in-house progressive jackpot engine, live dealer games, and exclusive Hard Rock-branded experiences, alongside Hard Rock Bet Sportsbook, which offers parlayable wagering on major sports and daily promotions. Players will have access to Hard Rock Bet’s payout options, customer support services, and integration with Unity by Hard Rock, the company’s global loyalty program that allows customers to earn and redeem rewards across online play and participating Hard Rock locations. The platform also offers weekly Legendary Reward Drops, which provide personalized rewards for eligible users.
Hard Rock Bet will begin its Michigan launch with a marketing campaign across television, radio, digital, and out-of-home channels. New casino players in Michigan will have access to a welcome offer of up to $1,000 back in casino bonus funds and 200 bonus spins on Huff N’ More Puff. Sportsbook customers can place a $5 wager and receive $150 in bonus bets if their first bet is successful.
