SCOTTSDALE, AZ – The Arizona Coyotes and Gila River Resorts & Casinos have announced a multi-year partnership extension agreement that provides Gila River with the branding entitlement on the Arizona Coyotes official home jerseys. The announcement marks the first time in NHL history that a Native American-owned gaming enterprise will have its logo on an NHL team jersey. The Gila River Resorts & Casinos logo will be on the Coyotes’ black Kachina jerseys for all home games played at Arizona State University’s Mullett Arena beginning in October for the 2022-23 season. Additionally, Gila River will be the season-long presenting sponsor and participate in a variety of community activations throughout the season.
“We are thrilled to announce our extended partnership to add the Gila River Resorts & Casinos logo to our beloved home jerseys,” said Xavier A. Gutierrez, Coyotes President & CEO. “Gila River has been a long-term partner for the Coyotes and we are grateful for their tremendous loyalty and support over the years. Like the Coyotes, Gila River prides themselves on their commitment to excellence and to positively impacting our community. We look forward to having Gila River’s distinguished and respected name and logo on our incredibly popular black Kachina jerseys.”
“Gila River is honored to be the first-ever Native American-owned gaming enterprise to have its logo on an NHL jersey,” said Kenneth Manuel, CEO of Gila River Resorts & Casinos. “As local leaders, we have developed an incredible partnership with the Arizona Coyotes driving positive change in the community as well as bringing world class hockey to the Valley. We are thrilled to embark on this historic journey paving the way for other Native American gaming enterprises.”
Gila River Resorts & Casinos is hosting a jersey reveal party on Tuesday, Sept. 22 at the Wild Horse Pass location in Chandler, AZ. Coyotes’ fans are invited to attend to get a sneak peek look at the new jersey patch. The event starts at 5:30pm and guests will have the opportunity to win Coyotes memorabilia and prizes.
