Gauselmann Group Rebrands As Merkur Group

ESPELKAMP, GERMANY – After 67 years of operation, Gauselmann Group has changed its name to Merkur Group. The holding company Gauselmann AG will now operate under the new name AG. The renaming was completed on January 1st with the entry in the commercial register.

“The corporate group is becoming increasingly digital and international,” said Paul Gauselmann, company founder and Chairman of the Management Board. “The change of name reflects this fact. Both developments will benefit from linking the appeal of our Merkur brand to the company name.”

The move was announced at the beginning of September and has now been officially finalized. The renaming has an impact on the company’s entire corporate image. AG will remain in the ownership of the Gauselmann Family Foundation.

“The renaming is also a nod to the success of the Merkur brand,” said Gauselmann. “Continuity and stability are cornerstones of our corporate philosophy and will continue to be important factors for success going forward.”

Paul Gauselmann introduced the Merkur brand in the 1970s and has gradually built it up. The company began first with the proprietary amusement with prizes (AWP) machine – the Merkur B – and continued with the opening of the first company-owned arcade – the Merkur Spielothek. Since then, numerous games, machines and gaming systems have been developed, produced and distributed under the laughing sun brand logo.