LAS VEGAS, NV – Aristocrat Gaming and the National Football League (NFL) have released the first visuals of the new NFL-themed slot machines with the reveal of NFL Super Bowl Jackpots™. The introductory new game will bring the largest sports brand in the U.S. to casino floors across the country at the start of the 2023 NFL season. The original license agreement was announced in fall 2021, providing both companies with an enhanced opportunity to drive engagement through an entirely new slot gaming experience.
“Today, we are thrilled to debut the first look of the new NFL-licensed slot machines, which will provide an innovative entertainment experience for millions of NFL fans who enjoy the fun of casino gaming,” said Hector Fernandez, CEO of Aristocrat Gaming. “We are changing the game with this first-of-its-kind slot machine, offering fans the ability to customize the experience by selecting their favorite team in any casino they choose to play.”
“The unveiling of the first NFL-themed slot machines represents an opportunity to bring the League closer to our fans in a new area,” said Joe Ruggiero, SVP of Consumer Products at the NFL. “We have valued collaborating with Aristocrat to bring their vision and responsible gaming resources to fans during the 2023 NFL season and beyond.”
This reveal of NFL Super Bowl Jackpots on the new King Max™ cabinet is the first of several games that will be unveiled over time as part of this industry-leading, multi-year agreement. Casino players of Super Bowl Jackpots have the chance to win a $1 million progressive jackpot, where permitted, and experience additional gameplay features, including six licensed stadium anthems during key moments in the game. The additional slot machines in the initial product roster that will debut later this year and into 2024 include Overtime Cash™, Super Bowl Link™, NFL Kickoff™, Winning Drive™, and Rings of Victory™ – each inspired by a unique element of NFL gameplay and featuring customizable team options.
Aristocrat Gaming will also be launching a first-of-its-kind responsible gaming marketing and advertising campaign this fall to coincide with the launch of the NFL slot games. In addition, the NFL hosts an extensive, integrated league-wide responsible betting public awareness program.