LAS VEGAS, NV – IGT has launched a North America-focused advertising campaign to promote the 30th anniversary of Wheel of Fortune Slots. The multi-phase video campaign will run over nine months and will span social, digital, outdoor and traditional media channels, including an airing on the namesake television game show in May.
“IGT’s Wheel of Fortune Slots is more than a beloved casino game,” said Hector Fernandez, IGT Incoming CEO. “It’s an iconic slice of Americana that players around the world associate with fun and life-changing jackpots. As we celebrate the game’s 30th anniversary, we’re launching an exciting advertising campaign that honors its nostalgic roots while showcasing its bright future.”
The colorful advertisement boasts a Busby Berkeley-inspired look and feel, featuring intricate choreography, retro music and a kaleidoscopic treatment of the familiar Wheel of Fortune wheel wedges. The advertisement culminates with a beauty shot of IGT’s most recent Wheel of Fortune game, Wheel of Fortune Cash on Reels™ on the Rise55™ cabinet.
IGT launched the social media-driven aspect of the campaign, running various cuts of the commercial on LinkedIn, Instagram and Facebook. Later this year, IGT will extend the reach of the commercial via coast-to-coast placements on prominent, large-format outdoor digital billboards in iconic locations such as the Las Vegas Strip.
