Frank Kennedy, SVP of Casino Operations
Four Winds Casinos
THE LAUNCH: The retail Sportsbook at all Four Winds Casino locations in Michigan launched on Monday, July 13, 2020, and online gaming and sports betting was made available to Michigan residents on Monday, February 15, 2021. Super Bowl champion and Chicago Bears legend Steve McMichael made the ceremonial first bet at Four Winds New Buffalo, which had everyone very excited. For our retail Sportsbook, we are working with Kambi, which is known for its high-quality on-property product. Guests can place their bets at the Sportsbook counter at Four Winds New Buffalo or the Guest Services Counter at Four Winds Hartford and Four Winds Dowagiac. There are also 18 kiosks located at Four Winds New Buffalo and six kiosks located at both Four Winds Hartford and Four Winds Dowagiac.
REACTION: We have been overwhelmed with positive feedback since we launched our retail Sportsbook last July. The COVID-19 pandemic has also accelerated interest in our online gaming and sports betting offerings.
THE FUTURE: Sports betting provides an added attraction to our properties. Our existing customers enjoy the new platform and we have experienced an increase in new customers as well. With the expansion into online sports wagering, we provide the added convenience for guests to game on or off property. We continue to look for ways to enhance the customer experience on our gaming floor by including the sportsbook and added property amenities.