MIAMI, FL – Seminole Hard Rock Hotel & Casino Hollywood has been named an Official Miami World Cup 2026™ Host City Supporter in collaboration with the FIFA World Cup 2026 Miami Host Committee.
“The FIFA World Cup 2026 unites the world together through sport, and the team at Seminole Hard Rock Casino could not be prouder to welcome fans to Florida as an Official Miami World Cup 2026 Host City Supporter,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, and member of the Miami Host Committee Board of Directors. “With our destination minutes from the local excitement at Miami Stadium, we are uniquely positioned to extend the fandom beyond the pitch and make the experience extraordinary for those traveling to South Florida for the tournament.”
As part of its role, Seminole Hard Rock Casino will participate in the FIFA Fan Festival Miami at Bayfront Park, hosting a pop-up experience where fans can engage with the brand, enroll in the Unity Rewards program, and participate in promotions and live entertainment. The activation will run from June 13 to July 5, 2026.
The property will also support the Miami Host Committee’s Mobility Plan, including its expanded shuttle network, to help improve transportation access to Miami Stadium. During the tournament, Seminole Hard Rock Casino Hollywood is expected to host themed events, live entertainment, and fan-focused programming aligned with World Cup activities.
In addition, Seminole Hard Rock Casino will have a presence across official FIFA World Cup 2026 Miami activities through on-site activations and collaborative initiatives tied to tournament programming.
“Seminole Hard Rock Casino has always been about bringing people together through the power of music, entertainment, and unforgettable experiences,” said Keith Sheldon, President of Entertainment & Brand Management for Hard Rock International and Seminole Gaming. “As soccer fans gather in Florida for the FIFA World Cup 2026, we are thrilled to be part of the celebration and to create memorable fan experiences in Miami that capture the energy and global spirit of this historic event.”
“Hosting the FIFA World Cup 2026 is about more than matches, it is about creating a complete destination experience for fans,” said Rodney Barreto, Chairman of the FIFA World Cup 2026 Miami Host Committee. “Seminole Hard Rock Casino’s leadership in hospitality, live entertainment, and gaming will play an important role in energizing the region and extending the celebration throughout South Florida, helping us deliver an unforgettable experience for fans from around the world.”
The collaboration supports tournament activities in South Florida and contributes to the broader event experience for visitors and residents.