LAS VEGAS, NV – IGT has unveiled a new brand identity at the 2026 Global Gaming Expo (G2E) in Las Vegas.
Built around the principles of being “fluid, frictionless and magnetic,” the new identity focuses on integrated casino-floor solutions, game content, industry expertise and customer success. Moving away from a typical corporate look, the new brand showcases a bold and modern appearance that the company says expresses the next chapter of IGT’s evolution.
“At G2E, our customers will see and feel the IGT transformation story in motion,” said Hector Fernandez, IGT CEO. “Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward. We are providing operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance.”
The new identity also reflects IGT’s focus on connected player experiences through FinTech and systems, along with game content across land-based casinos and online gaming.
IGT is showcasing the new brand and its latest product offerings in Booth #4455 at G2E, Sept. 28–Oct. 1.
