LONDON, UK – International Game Technology (IGT) has launched IGT PlayDigital’s Mega Vault™ – offering a new innovation on its player engagement solution. Powered by the IGT PlayDigital Engagement Platform, a customizable suite of player engagement tools, Mega Vault brings together its industry-renowned engagement tools – prize drops, leaderboards and marketing jackpots – into a single promotional experience. Designed to maximize excitement, engagement, and rewards, Mega Vault aims to deliver seamless, high-impact campaigns that captivate players and drive long-term retention.
The rollout of the Mega Vault promotional brand also includes a new functionality within the Engagement Platform toolset. PlayDigital customers can now combine the existing tools within the Engagement Platform toolkit, unlocking the ability to run one-of-a-kind promotions and create unlimited promotional possibilities. The first of these combined functionalities includes the Multi Drop and Leaderboard tools, allowing operators to simultaneously engage and reward their players.
“We’re excited to introduce the next chapter in player engagement with the launch of IGT PlayDigital’s Mega Vault,” said Gil Rotem, IGT PlayDigital President. “Utilizing the Engagement Platform toolset, the Mega Vault will provide a consistent and exciting way for our customers to run unique promotions and provide an elevated player experience, all through one central hub. By leveraging the full potential of our Engagement Platform, operators can unlock more opportunities to reward players, more excitement, and more value than ever before.”
IGT PlayDigital first launched the Engagement Platform in 2023 with a set of promotional tools built to maximize player engagement and entertainment. The Engagement Platform was recently named “Best Digital Product” at the 2024 Global Gaming Awards, Americas.
