WHEATLAND, CA – Hard Rock Hotel & Casino Sacramento at Fire Mountain will unveil the newly finished Hard Rock Live music and entertainment venue on June 3rd. To celebrate the occasion, a grand opening party will feature an exclusive, sold-out performance from Grammy-winning and four-time platinum group, Maroon 5 – the first artists to grace the stage.
“We have created an amazing destination property coupled with an unparalleled partnership with Hard Rock International,” said Glenda Nelson, Tribal Chairwoman, Enterprise Rancheria of Estom Yumeka Maidu, owners of the Hard Rock Sacramento. “Our Tribal Council and Enterprise membership are committed to the long-term vision of growth and prosperity for all those involved. More than two million people visited the Hard Rock Sacramento last year. We are thrilled to complete our second phase of expansion in less than three years of operation, allowing us to expand all the ways we give back.”
With a design approach focused on innovative staging, the latest technology and unrivaled guest amenities, Hard Rock Live will serve as a flexible event center with the capability to host a multitude of programs including live shows, a variety of premier sporting events and galas. The venue features up to 2,500 seats, or over 3,000 occupants, for general admission, with no spectator further than 140 feet from the stage. In addition, the destination will offer a second-level mezzanine with VIP skyboxes and balcony seating, creating an intimate setting that will offer some of the most compelling experiences and sightlines in the market. Guests can also enjoy Hard Rock memorabilia cases displaying more than 40 iconic pieces, a photo booth, and a full-service bar.
“Live music and entertainment are fundamental attributes of the Hard Rock brand,” said Mark Birtha, President of Hard Rock Hotel & Casino Sacramento at Fire Mountain. “We are so excited to be able to provide unmatched entertainment experiences from premier talent, in a venue unlike any other in the Sacramento region. The Hard Rock Live at Hard Rock Hotel & Casino Sacramento at Fire Mountain will become the place for live entertainment and will continue to provide world class amenities, entertainment, and support to the community.”
Hard Rock Live will additionally serve as a community resource in regional emergencies. The design of the building, overseen by leaders of the Estom Yumeka Maidu Tribe of the Enterprise Rancheria, can also serve as an emergency shelter for up to 1,000 people, if needed.
“The Hard Rock’s latest expansion shows the company’s continuing commitment to the Yuba-Sutter community and gives visitors another reason to visit our area,” said Gary Bradford, the Yuba County Supervisor whose district includes Hard Rock Sacramento. “We are very excited about the great entertainment options that will now be available at Hard Rock Live.”
Prior to opening, Hard Rock Live hosted a local community fundraiser concert featuring regional acts Tyler Rich and Temecula Road. The event raised over $50,000, which was donated to support local charities Yuba Sutter Colusa United Way, SAYlove, and the Yuba Sutter K-9 Association.