HOLLYWOOD, FL – Hard Rock International’s 23rd annual Pinktober campaign raised over $1 million for breast cancer research. Hard Rock® cafes, hotels, casinos and Rock Shops® hosted fundraising efforts, including limited-edition menu items, specially designed merchandise, a song writing contest and more, with proceeds benefiting national and local breast cancer charities. This is the second year in a row Hard Rock surpassed its own record, making this the largest single amount Hard Rock has raised since Pinktober’s inception in 2000, and adding to the millions of dollars donated throughout the history of the campaign.
“Pinktober is one of the most highly anticipated and celebrated times of year at Hard Rock,” said Jon Lucas, Chief Operating Officer of Hard Rock International. “Our company divisions and properties around the globe truly personify our mottos of “Love All – Serve All” and “Take Time To Be Kind” by joining together to support breast cancer awareness and research. This year, we were thrilled to amplify our team’s deep passion through partnerships with Chef Dominique Crenn and musician David Correy, who both share our Pinktober mission and have been personally impacted by breast cancer. We are appreciative of their support to help raise awareness and donations for the American Cancer Society and related charities within our local communities.”
This Pinktober, Hard Rock Cafe teamed up with world-renowned French chef and breast cancer survivor, Dominique Crenn, to create a limited-time menu item of Baja-style shrimp tacos exclusively available at Hard Rock Cafe locations around the world. Chef Crenn also hosted a curated dinner series at Seminole Hard Rock Hotel & Casino Hollywood, and Hard Rock Hotel New York. Limited-edition Pinktober-themed Hard Rock merchandise was sold in Rock Shops and online including T-shirts, hats, water bottles, tote bags and pins.
Hard Rock Hotels held a Breast Cancer Awareness Song Contest in collaboration with David Correy, a recording artist who lost his mother to cancer in 2020. Together with Hard Rock, Correy encouraged fans to compose for a cause by sharing their lyrics as a vessel to honor fighters, survivors, and loved ones that have stood by their side for Pinktober. The grand prize winner, a stage IV metastatic breast cancer survivor, not only had her lyrics featured in David Correy’s Pinktober Anthem, but also received a $5,000 grand prize, a $5,000 donation to the American Cancer Society in her name and a four-night all-inclusive Hard Rock Hotel voucher. The official “Pink October” fight song, is out now on Spotify. Hard Rock Hotels also enabled guests to enjoy pink decorated rooms, specialized spa treatments, and pink co-branded Fender guitars as part of the Sound of Your Stay® program where guests could check out the guitars and make donations.
Hard Rock Digital supported Pinktober with in-app activations by Hard Rock Sportsbook and the free-to-play “Hard Rock Dice Party” mobile game. Additionally, Seminole Gaming patrons donated change from redeemed gaming vouchers at any Everi full-service kiosk across the casino floor.