FireKeepers Casino Hotel Launches New Loose Change Charitable Initiative

BATTLE CREEK, MI – Continuing on a commitment to give back to the community, FireKeepers Casino Hotel will collect loose change and slot machine vouchers to donate to local charities. Collection boxes are now positioned around the casino floor and guests can drop loose change and slot machine vouchers. Quarterly, the casino will donate all of the money collected to various charities around the area. 

Charities that will benefit from the loose change initiative will rotate regularly, but will include non-profits such as the Haven of Rest Ministry, South Michigan Food Bank, and SAFE Place, among other local charities. Since opening, FireKeepers has focused on reinvesting in the community by supporting hundreds of charitable endeavors throughout Michigan and neighboring states with in-kind donations and sponsorships. The company’s most significant investment is The Fire Hub restaurant in downtown Battle Creek, which opened in 2017, and combines a restaurant and bakery with an adjacent dignified Kendall Street Food Pantry, operating as an agency of the South Michigan Food Bank.

“Giving back has become the identity of FireKeepers Casino Hotel,” said FireKeepers VP of Marketing, Jim Wise. “From our multiple food, coat, toy and blood drives, FireKeepers Casino Hotel has consistently helped our neighbors in need. This loose change initiative is just another way that we will help give back to local charities. We encourage guests to drop their loose change or slide the slot machine vouchers in the boxes.”