BATTLE CREEK, MI – Poker players at FireKeepers Casino Hotel are now greeted by a new DSS Clear display from JCM Global outside the property’s poker room.
Poker News recently recognized the FireKeepers poker room among the top poker rooms in the U.S. The Clear display functions as both a visual divider and digital display between the poker room and the casino floor, allowing visibility into both spaces. The installation measures 16.5 feet wide by 9 feet high and features an 8mm pixel pitch designed to provide clear visibility from multiple viewing angles.
Content displayed on the Clear wall includes poker-themed visuals, tournament information, promotions, Mid-States Poker Tour (MSPT) events, and casino branding.
The installation is the latest milestone in a long-standing technology relationship between JCM and FireKeepers. Currently, JCM’s iVizion bill validator, Gen5 thermal printer, ICB® Intelligent Cash Box system, and Fuzion system, are exclusively deployed across the casino floor, reinforcing FireKeepers’ commitment to innovation and guest experience.
“FireKeepers has been an outstanding partner to JCM, and we’re proud to support their continued growth by adding our transformative digital signage to their technology road map,” said Dave Kubajak, JCM SVP – Sales, Marketing & Operations. “We work closely with each customer to understand their needs and their goals, so that we can provide industry-leading solutions that help achieve them, and our collaboration with FireKeepers is a great example of that philosophy in action.”
