PARKER, AZ – Bluewater Resort & Casino announced an expansion of its partnership with Quick Custom Intelligence (QCI). The resort, which has successfully utilized the QCI Enterprise Platform to optimize casino operations, will now integrate QCI Connect, a texting service designed to deliver timely, personalized communications directly to guests.
The addition of QCI Connect enables Bluewater Resort & Casino to provide instant notifications, promotions, and offers, while ensuring a seamless, two-way communication channel between the property and its patrons. The advanced functionality will help increase trip frequency, strengthen loyalty, and drive incremental revenue through targeted, real-time interactions.
“Our continued partnership with QCI reflects our shared vision for innovation and excellence,” said Jesus Mariscal, Acting General Manager of Bluewater Resort & Casino. “By adding QCI Connect to our suite of QCI solutions, we are empowering our team to connect with guests like never before. This new capability allows us to deliver a highly personalized experience while driving engagement and profitability for our property.”
The QCI Enterprise Platform is currently deployed in over 150 casino resorts in North America, providing operators with an integrated toolset for marketing, player development, and slot optimization. With the addition of QCI Connect, Bluewater Resort & Casino will be able to leverage its existing data ecosystem to deliver targeted, measurable campaigns via text, strengthening relationships with both new and returning guests.
“We are honored to support Bluewater Resort & Casino as they take the next step in their technological journey,” said Ralph Thomas, CEO of QCI. “The integration of QCI Connect will provide their team with the tools to communicate in real time with their players, creating stronger connections and delivering exceptional experiences. This partnership is a testament to Bluewater’s forward-thinking approach to guest engagement and operational excellence.”
