LAS VEGAS, NV – Cuningham has appointed Amy Frye as its National Research Director.
With over 15 years of experience at the intersection of strategy, research, and experience design, Frye brings to Cuningham a passion for driving innovation and aligning design thinking with complex business and user needs. Her track record of translating human-centered research efforts into transformative design outcomes positions her to work closely with Cuningham’s project teams to embed insights into project work while scaling internal research capacity.
“We couldn’t be more honored to have Amy leading the firm’s research platform,” said Nathan Harris, Cuningham CEO. “Amy brings a rare ability to translate research into strategy and design intelligence. Her leadership will further strengthen Cuningham’s ability to tackle complex challenges, drive innovation, and deliver unparalleled value for our clients.”
Frye joins Cuningham from Arcadis, where she served as Global Human-Centric Research Director, leading human-centered research initiatives and organizational transformations for clients worldwide across a wide array of market sectors. As Cuningham’s National Research Director, Frye will lead the firm’s cross-disciplinary research strategy, guiding a platform that aligns strategic growth areas and emerging industry trends to strengthen client outcomes and increase value across all of Cuningham’s market sectors.
“Research is not separate from design – it is essential to it,” said Frye. “I’m excited to join a firm that believes human-centered research is the foundation of design excellence and is committed to strengthening communities through transformative environments. Embedding rigorous, research-backed insights into every stage of the design process is crucial to delivering strategic, evidence-based solutions. I look forward to leading a Cuningham team that asks bold questions and continuously seeks to improve how we create value for our clients and communities.”
