LAS VEGAS, NV – AGS will present its updated branding and a selection of slot and interactive products at stand #3T20 during ICE 2026, taking place January 19–21 in Barcelona, Spain. The event marks the company’s first time exhibiting slot content at ICE, including international versions of two existing titles. Attendees will also see the debut of AGSi’s online-first character, Cash Cow™, through the interactive stepper game Cash Cow Bonus Wheel™.
“This event brings together multiple areas of our business,” said David Lopez, CEO of AGS. “Our interactive division has participated at ICE for several years, and this year we are expanding our presence to include slot products designed for international and HHR markets.”
Making their ICE debut are the Eilers & Krejcik Gaming Report–charting Spectra™ UR43 and Spectra™ UR49 portrait upright cabinets, along with the Cash Cow online-first character. The cabinets will display a range of titles, including Rakin’ Bacon!® Triple Oink Soda Fountain Fortunes®, Mariachi Fortunes Trio™ Fiesta De Las Calacas™, Triple Coin Treasures® Shamrock Fortunes®, and international versions of Lion Cash® Princess Pingyang® and Ba Ba Da Fa™ Phoenix.
Cash Cow Bonus Wheel™ introduces AGSi’s online-first character, Cash Cow™, to the interactive space. The game includes a Wheel Feature that can be triggered by landing one or more dollar symbols, with outcomes including wild, double, and triple symbols.
In addition to new product introductions, AGS’ presence at ICE will highlight its continued expansion in international markets across both land-based and interactive segments. That growth includes the addition of two new interactive studios this year, doubling the size of the company’s interactive portfolio, as well as entry into the online progressive table games category.
“Our focus is on developing content that reflects specific market needs,” said Zoe Ebling, VP of Interactive at AGS. “We are adapting proven land-based concepts for online play using data and partner feedback, with an emphasis on scalable growth.”
Reflecting its expanding European footprint, AGSi recently launched several of its best-performing titles in the UK with bet365, extending an existing partnership that also spans the U.S., Ontario, and Latin America.
