LAS VEGAS, NV – AGS has announced three key appointments that will strengthen AGS’ commercial slot sales strategy, operations and enterprise client development. John McColl has been appointed Senior Director of Slot Sales Strategy, Mark Morton will serve as VP of Slot Sales Strategy, and Loren Rosenberg has taken on the role as VP of Commercial Slot Strategy & Operations.
“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, VP of Slots at AGS. “John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”
John McColl will lead sales strategy and commercial opportunity, focusing on expanding market share and driving revenue growth, while building a data-driven approach to cover AGS’ total addressable market (TAM) to identify and capture new opportunities. With a career spanning more than 30 years across casino operations, gaming technology, entrepreneurship, and enterprise B2B sales in the North American gaming industry – including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment – McColl brings extensive experience leading national sales strategy and enterprise client development across commercial and tribal casino operators, as well as working closely with operators to optimize slot floor performance and product placement.
Mark Morton brings his three decades of experience across the global gaming industry to his new role of VP of Sales Strategy at AGS. His track record of driving revenue growth, structuring high-value partnerships, and building scalable, performance-driven sales organizations will enhance AGS’ commitment to evolving its commercial model to better align with operator needs and accelerate long-term value creation. Morton will focus on customer synergy and strategic alignment, streamlining the internal sales process, and expanding enterprise sales opportunities. Most recently, he served as SVP at Marker Trax and Koin, where he led commercial strategy, pricing, and enterprise contract execution with leading operators including Boyd Gaming, Golden Entertainment, and Penn National.
Loren Rosenberg will serve as VP of Commercial Strategy & Operations at AGS, where he will be focused on maximizing the value of the company’s product portfolio and supporting its continued commercial expansion. Rosenberg brings nearly 20 years of experience across the gaming industry, spanning product, commercial, and enterprise strategy roles. His background includes work across land-based, digital, and social gaming, with a focus on bringing teams together, aligning clear priorities, and turning strategy into results. Before joining AGS, Rosenberg held senior leadership roles at Aristocrat and Everi, where he led global product and development teams while overseeing portfolio strategy through periods of meaningful growth and transformation. He began his career at WMS, later acquired by Scientific Games, and held a range of roles across operations, strategy, and commercial functions.