NIAGARA FALLS, NY – As Seneca Resorts & Casinos nears its 25th year anniversary, company officials announced that they recently completed a significant brand refresh, including a new corporate logo and other brand identity elements. The new logo depicts a single eagle feather pointing skyward, in homage to the gustoweh, or traditional headdress, of the Seneca Nation.
“The single feather connects directly with our Seneca identity and culture but also signifies that we are always aiming to push the world class experience we provide our guests even higher,” said Kevin Nephew, Seneca Resorts & Casinos President & CEO. “From this elevated brand position, we want our guests to know, feel and understand the Seneca difference in every aspect of our operation and to identify with the experience that only comes with visiting our properties, digitally or in person.”
In addition to the new logo, the brand refresh includes a new brand promise framework, updated brand messaging and ongoing changes to guest-facing content across the company’s mobile app, website, email, social media channels and photography. Seneca Resorts & Casinos is also conducting brand promise training with guest-facing employees to support consistent representation of the brand.
“The brand refresh not only helps us create an exciting image of what our guests can expect when they visit each of our properties, it’s also reflected in how to deliver an experience that meets and exceeds those expectations,” said Cynthia Liu, Seneca Resorts & Casinos Chief Marketing Officer. “We believe very strongly in continually building trust with our guests and being relatable to them. In doing that, we want to honor the reasons our guests choose our properties and continue to deliver on our brand promise for them before, during and after each visit.”
The brand promise and standards will be applied across the three Seneca Resorts & Casinos properties – Seneca Niagara Resort & Casino in Niagara Falls, NY; Seneca Allegany Resort & Casino in Salamanca, NY; and Seneca Buffalo Creek casino in downtown Buffalo, NY. Each property will continue to maintain its own name and property logo.
“Each of our properties has its own distinct personality, from the big moments and bold energy at Seneca Niagara, to the relaxed escape and intimate feel of Seneca Allegany and the fast-paced urban vibe at Seneca Buffalo Creek,” said Nephew. “The pillars of our brand provide the foundation for the unique qualities of each Seneca property to truly soar.”
The new Seneca Resorts & Casinos logo will make a highly visible debut this weekend as the home jersey patch for the NHL’s Buffalo Sabres, who play at KeyBank Center near Seneca Buffalo Creek Casino. The logo will also appear throughout the arena and at Highmark Stadium, home of the NFL’s Buffalo Bills, where the 16,500 sq. ft. Seneca Resorts & Casinos Field Club is located at field level near the Bills sideline.
